Industries · 01 Industrial & B2B

We make the technicalobvious.

Brand strategy, identity, sales literature and websites for manufacturers, engineers, construction specialists and industrial suppliers.

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What we hear before we start

Manufacturers, engineers, construction specialists and industrial suppliers have real technical advantages that rarely survive the trip from the factory floor to the buyer. We make that advantage obvious to everyone who has a say in the decision.

  1. 01

    The product is hard to explain

    Specifications prove the point to engineers and lose everyone else. The brand has to make the benefit clear to procurement, finance and the board as well.

  2. 02

    Everyone in the category looks the same

    Interchangeable logos, stock photography of hard hats, “quality and service”. When every competitor says the same thing, price becomes the only difference.

  3. 03

    Sales are doing the brand’s job

    If every meeting starts with explaining who you are, the brand is not doing its work before the meeting starts.

  4. 04

    Long, crowded buying decisions

    Several people, several months, several suppliers. Your materials need to work when you are not in the room.

How we approach it

  1. Translate the technical

    We learn the product properly, then find the one or two ideas a non-specialist will remember.

  2. Build for every stakeholder

    Messaging that works for the engineer, the buyer and the managing director without three different stories.

  3. Arm the sales team

    Identity, literature, presentations and a website that carry the argument consistently.

Where to start

The services that usually do the most work in Industrial & B2B.

Your move.

Tell us what you’re up against. Your name, your company and a few lines are enough to start.

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